Our Mission: Develop evidence-based agricultural programs that change human behaviors in ways that benefit the environment and society.
Our Goals: Using insights from the behavioral sciences and experimental evaluation designs, CBEAR identifies how agricultural programs can be made:
- More attractive to farmers and landowners.
- More effective in encouraging the adoption of sound conservation practices.
- More likely to bring about the environmental improvements that everyone wants.
The Center for Behavioral & Experimental Agricultural Research (CBEAR) is a consortium of major land grant and research universities. It was created in 2014 with funding from the USDA Economic Research Service and is currently supported by USDA-National Institute of Food and Agriculture and other partners interested in evidence-based agricultural and environmental programs.
CBEAR engages an active coalition of internationally recognized researchers in behavioral science and agricultural policy research. CBEAR has four primary inter-related objectives:
(1) To develop opportunities for program administrators and behavioral scientists to identify how applications of behavioral science can improve program performance, landowner satisfaction, and agri-environmental outcomes while reducing program costs. To provide evidence of the cost-effectiveness of these applications, CBEAR encourages the use of randomized controlled trials in agri-environmental programs.
(2) To conduct behavioral research on agri-environmental policy using experimental and behavioral economics techniques, including lab and field experiments.
(3) Expand and enhance the human capital, within academic and among practitioners, for generating high-quality evidence about improving agricultural programs.
(4) Disseminate research in a manner accessible to program administrators and policy makers through direct outreach efforts, publication of digital and online materials, and outreach to media outlets.