Behavioral Economics 101

Nudges in the Right Direction

Episode 2: Behavioral Economics 101

Mike McGrath is joined by the University of Delaware’s Dr. Kent Messer to discuss the use of behavioral economics and the Center for Behavioral and Experimental Agri-Environmental Research (CBEAR). In a field that combines psychology and economics, behavioral economics can help us understand how humans make decisions and how we can design programs to best achieve their goals.

 

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