Lunch and Learn: The Pull of Social Comparisons

Pull of Social ComparisonsSeminar with the USDA Economists Group

 Dr. Paul Ferraro Co-Director, Center for Behavioral & Experimental Agri-Environmental Research (CBEAR) will be speaking on “The Pull of Social Comparisons”


People look to what others are doing as a guide for their own behavior. When designing programs, incorporating information about the behavior of peers can influence participant behavior. Including social comparisons where behavior that is encouraged can serve as a popular and cost-effective way to boost the impacts of a program. Evidence in a number of government programs has shown that social comparisons can be used effectively and randomized controlled trials can be designed to test the impact of social comparisons on program impact.


Time:  12:30 pm to 1:30 pm Wednesday January 20, 2016

Location: Whitten Building 108-A

A box lunch will be served.

If you are from an organization outside USDA and plan to attend in person, please let me know right away so I can arrange with Whitten Building Security to let you in.

If you have any other questions, please contact

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