CBEAR created a training course that synthesizes the latest scientific knowledge about human behavior for the USDA Farm Production and Conservation (FPAC) staff. The course contains three modules:
- Why Farmers Adopt Conservation Practices
- Applying Behavioral Insights to Sell Conservation
- Evidence Based Conservation Communication- How to Learn if your Conservation Communication is working
These modules explore the motivations that drive landowners and operators to accept technical assistance from FPAC and its partners and the motivations that drive them to apply the knowledge from that assistance to implement conservation systems. The modules highlight “behavioral insights” for the conservation outreach work that USDA does throughout the country.
The first two modules highlight “behavioral insights” for conservation outreach work. The third module provides information on how to generate evidence about what works in conservation programs, with a specific focus on using experimental designs.