Professors Kent Messer (brown sports jacket and blue shirt) of the University of Delaware and Paul Ferraro (brown curly hair, glasses, black jacket) of Georgia State University will head the newly created Center for Behavioral and Experimental Agri-environmental Policy Research (CBEAR), which was created with an award from the Economic Research Service of the U.S. Department of Agriculture (USDA). Mike McGrath (hat, white beard, glasses) came up from southern Delaware.