531 S. College Avenue, Newark, DE

A USDA Center of Excellence

Applying behavioral insights and experimental designs to improve programs related to agriculture and the environment.

CBEAR Fellows Virtual Seminar Series

The Center for Behavioral and Experimental Agri-environmental Research will host a virtual seminar series to feature recent work of CBEAR Fellows. We invite you to join us for an outstanding lineup of presentations, and the announcement of the winner of our 2020 CBEAR Prize for Agri-environmental Innovation! This series will showcase experimental and behavioral economics research that addresses agri-environmental management and policy issues. 

January 11th, 2021 at 12pm EST: Dr. Shelia Reddy and the announcement of the 2020 CBEAR Prize for Agri-environmental Innovation!
February 1st at 1pm EST: Dr. Jim Cox
February 15th at 12pm EST: Dr Tongzhe Li
March 8th at 12 pm EST: Dr. Kelly Davidson

    If you missed the first seminar, head over to our CBEAR YouTube page to hear Dr. Shelia Walsh Reddy speak on conservation behavior and congratulate Dr. Marca Weinberg as she accepts the 2020 CBEAR Prize for Innovation!

    Evidence-based Policy

    Develop evidence-based policy relevant to voluntary Agri-Environmental Programs.

    Behavioral Economics

    Conduct lab and
    field experiments to test hypotheses from the behavioral sciences. 

    Research Network

    Expand and enhance the human capital of scholars and practitioners for
    generating high-quality evidence about improving agricultural programs.

    Disseminate Knowledge 

    Package the insights that CBEAR and other researchers develop and share this
    information with program administrators, policy makers and the media.

    Center for Behavioral & Experimental Agri-Environmental Research (CBEAR)

    Why Behavioral Science?

    Insights from the behavioral sciences are revolutionizing the way in which government programs are designed and delivered, and we are bringing this revolution to agri-environmental programs. A “test, learn, adapt” strategy helps programs be their best, achieve greater levels of program participation and satisfaction, and achieve improved environmental outcomes, all while reducing costs.

    Enhancing the Evidence Base

    To create evidence-based programs, CBEAR has been conducting randomized field experiments across the US. On the map below, we highlight the zip codes where CBEAR field experiments have generated evidence that can make agri-environmental programs more cost-effective.


    CBEAR Leadership Team

    Paul Ferraro

    Paul Ferraro



    Paul Ferraro

    Mark Masters

    Outreach Director


    Paul Ferraro

    Kent Messer



    Co-Headquartered at

    Johns Hopkins University
    University of Delaware

    Postdoctoral Researchers & Fellows

    at top research and land-grant colleges and institutions


    Latest News & Innovations

    Improving NRCS’s Efforts to Sell Conservation

    In a meeting between CBEAR and USDA employees from different agencies*, people had conflicting opinions about what approach would work best in a new outreach program on soil health.

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    Increasing Voluntary Support for NACD

    The National Association of Conservation Districts (NACD) is funded by voluntary contributions from its member Conservation Districts. These contributions are used to provide districts with representation at the national level. Despite these collective benefits, not every district contributes the suggested annual contribution amount, and many do not contribute at all.

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    FPAC Training

    CBEAR created a training course that synthesizes the latest scientific knowledge about human behavior for the USDA Farm Production and Conservation (FPAC) staff. The course contains three modules: Why Farmers[…]

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    Want to find out more about CBEAR?